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Lead Management & Franchisee Selection Most developing franchisors and franchise consultants have much in common with the typical small firm in that, they have only a few key staff members undertaking a multitude of tasks. The franchise development manager and consultants are often blazing operational fires.Print Ads are run on weekends, a number of initial enquirers lose interest or find alternatives by the time they get to speak with someone the following week. Websites provide insufficient information and prospects are reluctant to share personal & financial information - creating trust barriers from the start. Prospect leads are generally maintained using folders, excel spreadsheets, onerous contact management systems - all of which make it all too hard to follow up future potential of these leads, beyond the first response. Potential franchisees are most often not clear about their life-style goals. On top, the myriad of franchise options may take months to research before arriving at a decision. During this phase, franchisors and consultants must follow up to educate, influence, convince, build a relationship in order to sell their franchise. Some feel that they can rely on 'instinctive' or 'gut' decisions, whilst others tend to look for people simply based on investment capability. It would be useful to pre-qualify the 'personal-fit' of a prospect ...so that realistic expectations are set from the start. The matchlex Lead Management Solution for Franchisee Selection provides a comprehensive platform to streamline enquiries, pre-qualify and screen, track & monitor progress in a self-service collaborative environment, measure & monitor performance & use CRM tools to pro-actively manage the franchisee recruitment and selection process. |
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....with a proven winner! |
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