matchlex.com - Business Process Management & e-Market Solutions
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Lead Management & Franchisee Selection 

Most developing franchisors and franchise consultants have much in common with the typical small firm in that, they have only a few key staff members undertaking a multitude of tasks. The franchise development manager and consultants are often blazing operational fires. 

Print Ads are run on weekends, a number of initial enquirers lose interest or find alternatives by the time they get to speak with someone the following week. Websites provide insufficient information and prospects are reluctant to share personal & financial information - creating trust barriers from the start. 

Prospect leads are generally maintained using folders, excel spreadsheets, onerous contact management systems - all of which make it all too hard to follow up future potential of these leads, beyond the first response. Potential franchisees are most often not clear about their life-style goals. On top, the myriad of franchise options may take months to research before arriving at a decision. During this phase, franchisors and consultants must follow up to educate, influence, convince, build a relationship in order to sell their franchise.

Some feel that they can rely on 'instinctive' or 'gut' decisions, whilst others tend to look for people simply based on investment capability. It would be useful to pre-qualify the 'personal-fit' of a prospect ...so that realistic expectations are set from the start.

The matchlex Lead Management Solution for Franchisee Selection provides a comprehensive platform to streamline enquiries, pre-qualify and screen, track & monitor progress in a self-service collaborative environment, measure & monitor performance & use CRM tools to pro-actively manage the franchisee recruitment and selection process.

 

 






your chance to reach your life-goals 

....with a proven winner!

 

Key Features

  • Seamless integration with the Franchisor/Consultant's Website

  • Easy publishing and updation of franchise profile

  • Ability to list re-grants

  • Self-service download of information packs

  • Preliminary enquiry from data stored directly in prospect database

  • Question Library to easily configure diagnostic questionnaires

  • Ability to administer questionnaires pre or post enquiry

  • Ability to Collaborate in a paper-less process with master franchisees, territory managers, external consultants/clients

  • Real-time tracking and processing of all enquiries

  • Prospect History & Management of Documentation complying with FCC

  • Personalised event-triggered Email engine

  • Targeted Bulk Emailing to market re-grant opportunities, send follow-up communications, newsletters, special offers

  • Personal Dashboard

  • Structured & Text Search

  • Flexible Report Builders

  • Referral Management

  • Real-time Metrics & Analytics (including Sourcing / Advertising)

  • Online Help

  • Can be integrated with other systems

        
Want to learn more about the matchlex Franchisee Selection solution or discuss your process challenge? Click here to contact us, we will strive our best to show you how we can help streamline your process to grow your network in a practical and extremely affordable manner.

 

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